Adidas Stars in Toyota Shoes 80-20 Commercial – [Video]
Adidas, Inc. stars in new Toyota commercial titled ‘Shoes 80-20.’ Adidas lands great product placement in new Toyota ad that promotes new Toyota Corolla as the easy choice. ‘James,’ an Adidas-head, can’t choose what Adidas sneakers to wear but has no question when driving his Toyota Corolla.
Major corporations outside of the sneaker industry is noticing the buying power of sneakerheads. Forget worrying about what sneakers to purchase on the weekend, Toyota and other companies want you to purchase their products as well. This is a clear indication that sneakers are moving in the direction mainstream America. Expect companies to use the sneaker community to push their products and services.