G.O.O.D. Music’s Cruel Summer commercial ad.
Cruel Summer commercial ad was released yesterday by Kanye West. The 30 second visual treatment was put together to remind us of the album dropping this Tuesday. ‘Cruel Summer‘ commercial ad has the album cover break through a black wall to land on top.
The Cruel Summer commercial ad brings the album cover in a 3D form that breaks through a black wall to land in front of the camera. The Cruel Summer cover in this commercial ad could symbolize the album is coming and breaking through the rest of the industry’s activity to land in front of you on September 18th. After the 3D Cruel Summer cover breaks through, it lands and cracks with the tracklisting appearing to finish the video.
Big Sean was on the road in Canada performing the latest single from Cruel Summer’s album, Clique featuring Kanye West and Jay-z. The audience was already familiar with the song and they went crazy with Big Sean. Cruel Summer album should do well in album sales next and if you want to pre-order the album, do so now.